The eCommerce based jewelry company was on track for 5X growth from increased demand and stronger marketing initiatives. Supply chain systems did not exist for tracking POs and inventory receipts; product launches were constantly shifting due to lack of visibility and became costly for the organization as increasing sales reductions were impacting the bottom line. Fulfillment was managed by 3PL, which would continue driving operating costs up with the sales growth.

A purchase order system was created to closely monitor production timelines and incomings, and auto-populated data to the product launch calendar. Gaining visibility in the supply chain pipeline was crucial in streamlining operations, and supported product launches to hit seasonal goals resulting in a 25% decrease in reductions and higher profitability for the organization. Oversaw all logistics of the move from 3PL back in-house, and implemented and trained the shipping team on a new WMS for fulfillment services. The organization was able to save over $120k annually on fulfillment costs.

Coming off a strong year of sales after launch, overall market sales revenue was faltering as the economy was taking a downturn; converted purchase KPI was down.

Optimized category performance by conducting square meter sales analysis and reviewing underperforming segments (demographic, gender, consumer purchasing trends).

Increased incremental sales by $275k annually by implementing store layout adaptations (swapping out evening wear for a trend category), resulting in clearer positioning in the market.

The China JV women’s lifestyle division was experiencing a decline in international business and annual bookings over the past two quarters.

Identified drivers of the declining business and underperforming segments; assortment mix, SKU plan, and pricing strategy were analyzed. Hero styles were developed in collaboration with the product team based on latest market trends and competitor movements. Recommended shifts in the buying plan to re-allocate to volume driving categories and price buckets, core vs. discontinued styles were established which improved the stock to sales ratio and balanced out inventory levels, drove +20% increase in booked units.

Sales demand was declining steadily and the organization was facing negative impacts from the bullwhip effect post-pandemic. The inventory position was reaching alarming levels, which led to capacity issues with the 3PL. Limiting re-buys were not enough to move the needle.

Spearheaded a proactive stance to cancel orders in WIP and re-purpose materials that had already been sourced. Analysis focused on aged inventory and underperforming categories as priorities for cancellations. The initiative relieved inventory liability valued at $2M worth of goods, and the organization was able to reach healthier inventory levels and alleviate logistics strains at the 3PL.

The organization was experiencing a slow uptick in traffic but seeing a steady decline in conversion. Analysis was needed to ensure the limited website development budget was being properly allocated to revamp relevant pages that would drive top line sales.

Conducted analysis by combining internal data (sliced by device type, bounce rate, session duration, pages per session, and conversion rates) with external market benchmarks to improve the user experience. Created a dashboard view of eCommerce performance summarizing visitor engagement and conversion rate. Identified key areas that could benefit from a webpage refresh as well as mitigation strategies by product line to support the business. The budget was then allocated accordingly only to the pages with the strongest engagement metrics, saving the company $15k in development costs which were planned for irrelevant pages.

Mentored a colleague with an operations background who was interested in transitioning into the supply chain field. After three hour-long training sessions, he secured fundamental planning skills including reviewing sell through rates and inventory turns, calculating months of supply targets, understanding sales contribution impacts, and performing targeted data analysis. The colleague secured a demand planning role several months later and has successfully entered his target field.